People

What we're building

  • PostHog Customer Data Platform

    We cover some of the functionality of existing CDP solutions, such as Segment. By creating a UI which specifically encompasses the ideas of "Sources" and "Destinations", along with building out more of the integrations, we can turn PostHog into a leading CDP solution.

    Project updates

    No updates yet. Engineers are currently hard at work, so check back soon!

  • Webhook destination

    We have released the open beta of our new realtime destinations, allowing you to send all of your PostHog events to 3rd party services or your own HTTP Webhooks.

    Project updates

    No updates yet. Engineers are currently hard at work, so check back soon!

Recently shipped

You may have noticed that we have a new CDP beta page up, where you can view all the available sources and destinations available for PostHog. One of the newest is Marcus' Google Ads Conversions destination!

As the name suggests, the Google Ads Conversions destination enables you to send conversion events from PostHog to Google Ads, so you can keep a closer eye on your conversion data and see what ads are really working for your users.

Goals

Q4 objectives

😍 Widespread usage of the new CDP

  • Generally available to all customers
  • All of our legacy destinations are removed, simplifying the stack

📤 Messaging V1 (for real this time)

  • Build on top of CDP destinations to solve the core challenges of orchestrated messaging workflows
  • Requirements gathering - what do we need to build here
  • Internal workflows typically built on other tools are now built in PostHog

🧱 Ingestion is rock solid

  • Exception ingestion gets out the door and is ready to scale

Handbook

Features

Many of these already exist in some form - a lot of the work here is around presenting CDP as a complete product by surfacing these things or making them easier to do:

  • Client data capture
  • Global transformations
  • Destination transformations
  • Identity resolution
  • Destination delivery
  • Data warehousing

Slack channel

#team-cdp